“Our in-depth understanding of the confectionery and bakery market enables us to deliver winning, fit-for-purpose taste solutions.”
斯蒂芬布雷姆，副总统布甜，味道分区EAME
€392 billion
The global value of the confectionery and bakery market in 2017
[Euromonitor, 2018]
32,680
2017年全球新的糖果和面包店发射
[GNPD Mintel, 2018]
关键味道
Orange (76%), strawberry (75%) and lemon (73%) are the flavors in candies that showcase the highest purchase intent for European consumers
[Symrise Consumer Insights Study, 2017]
通过将市场和消费者的见解翻译成相关的创新和产品解决方案，我们提供了客户的创新，开发和营销过程的关键价值。这种工作方式解除了客户的增长机会，并履行了我们总是鼓励更多的承诺。
What we do
The power and passion to create sweet attraction
我们对甜蜜类别的深入了解和我们的真正能力使我们能够符合客户的商业和技术现实提供适合的甜蜜解决方案
我们是一个非常有创造力和创新的团队，我们喜欢挑战现状并探索新想法。通过将我们的知识与创造力和地面突破技术相结合，我们可以以最高级别执行并在市场上设定新标准。
甜蜜的吸引力
We discover, deliver and co-create sweet experiences
We discover
Our ability to unlock the changing needs of the confectionery and bakery markets allows us to meet current and future consumer expectations head-on. We rely on a broad expertise, in-depth knowledge and the ability of our interdisciplinary teams to join forces whenever and however necessary. This ensures that we offer the right solutions for our customers.
We deliver
Our complete sweet toolkit enables us to build winning propositions: from simple but powerful flavors to complex color and taste compositions, leveraging our proprietary technologies and multi-sensorial ingredients.
We co-create
Our holistic approach covers all aspects to jointly realize new business opportunities and provides relevant added benefits and integrated services for our customers, as well as enjoyable experiences for consumers.
How we add value
我们带来了无与伦比的连接能力，能力，技术和产品的组合。我们致力于，高性能和跨学科团队主动，并协同合作，以创造现代和创新的产品解决方案。
We offer the most comprehensive portfolio …
......结合了最好的科学和自然......
…enabling our customers to create unique, winning sweet experiences
我们的核心品味能力
我们有一个长期的经验创造助教te experiences that consumers truly love. Our taste competence comes from pooling our extensive expertise for the core sweet flavor families. We leverage our interdisciplinary teams in various aspects such as research, technology, sensory science and sustainable sourcing to create valuable solutions for our customers, while meeting consumer needs and making a positive impact for the environment and society.
Our naturalness expertise
Under the umbrella of our Code of Nature®platform, we deliver solutions in all legal natural flavor scenarios — from extracts through to natural flavors. We develop the best taste solutions to fit our customers’ brand, labeling and claim requirements. In other words, we create authentic natural taste solutions that consumers can trust.
Our proprietary technologies
我们的风味交付系统由最多样化的不同封装技术组合。它们在适用于目的的风味和性能方面为客户提供福利（例如，影响，释放，风味爆发和持久）以及易于处理。
Cooling sensations are fundamental for chewing gum and strongly impact the freshness experience for consumers. Our cooling technologies offer the broadest portfolio of cooling agents and flavor solutions to create unique and customized solutions in line with consumers expectations.
Our range
Our range comprises winning taste, color and texture solutions for all sweet product applications. It’s what makes us a unique partner, creating successful propositions and sweet experiences that consumers truly love.
Sugar confectionery
应用：煮熟的糖果，棒棒糖，烤饼，水果胶，果冻，咀嚼糖果，太妃糖，焦糖，牛油，薄荷糖，甘草，棉花糖，加气产品，药物糖果
Key tonalities: strawberry, orange, lemon, raspberry, cherry
Baked goods
Applications: sweet biscuits, crackers, cakes, pastries, muffins, morning goods, wafers, cupcakes
Key tonalities: vanilla, chocolate, butter, strawberry, lemon
Chocolate confectionery
应用：平板电脑，酒吧，彩色计，盒装巧克力，季节性特色菜
Key tonalities: vanilla, hazelnut, caramel, almond, strawberry
干甜点
应用：即时果冻，乳蛋羹粉
关键单调：香草，巧克力，草莓，柠檬，覆盆子
Chewing gum
应用程序:糖口香糖、无糖口香糖、泡沫gum
关键的色调：薄荷，草莓，西瓜
Cereals
应用：冷谷物，热谷物，谷物棒
Key tonalities: chocolate, honey, fruit, strawberry, nuts
我们的口味解决方案
Great taste is still the number one priority for consumers around the world. We continue to build on our longstanding reputation of delivering winning taste solutions for all flavor declarations and sweet product applications.
simply vanilla®
Symrise是市场领导者和一个行业先驱，而不是因为我们在马达加斯加的独特和可持续的方法而不是因为我们的独特和可持续的方法。结合了最好的科学和自然，我们专门的香草队制定了全面的可持续味道解决方案组合 - 从经过认证的提取物到巨大品尝和具有成本效益的自然和自然相同的香草味。
Driven by more than 140 years of market understanding, in-depth consumer insight and comprehensive taste preference research, we simply create the vanilla taste people love.
think mint®
We drive all facets of mint by taking mint in new directions, dimensions and combinations. With our backward integration of agricultural independent raw materials and our deep understanding of nature, we have a unique raw material base that enable us to create mint flavor solutions consumers truly love.
symlife®
We have a long-standing history in taste balancing, offering the broadest range of natural solutions to allow our customers to deliver products that are reduced in sugar, fat or salt, or enriched with functional ingredients. Great taste remains at the heart of these solutions, delighting consumers and meeting their expectations for a healthy and active lifestyle.
Learn more on oursymlife®microsite
自然柑橘®
Our unique portfolio comprises of the highest quality, stable and superior citrus taste solutions. We offer certified citrus oils/extracts and natural citrus flavors as well as cost-effective, natural and nature-identical flavor solutions, based on creative flavor compounding and unique raw materials.
我们的纹理和颜色解决方案
Health benefits, natural provenance and general well-being: consumers today are drawn to these qualities more than ever before. We offer a comprehensive portfolio based on our increasingly transparent and traceable supply chains. This doesn’t just mean lower costs and a more sustainable future for our customers — it also allows for the clean labeling options that more and more consumers are looking for and expect from modern sweet treats.
Inspiring inclusions
Our inclusions are available in a range of useful formats that offer textures from soft to crunchy: powders, granules, flakes and crunchies. What unites all of them is that special visual, taste and mouthfeel experience that only comes from carefully-sourced natural fruit ingredients. Not only that, they offer the visual and taste experience that only real fruit content can bring, allowing for clean labeling and strong shelf life management as well.
Alluringly natural colors
We believe in crafting true multi-sensorial experiences, and vibrant, attractive colors play a huge role in the attractiveness of a delicious sweet treat. Our natural solutions offer excellent stability and provide the perfect alternative to artificial and carmine coloring, allowing for eye-catching clean label solutions.
Trends
Our successes are built on our ability to deliver innovative, high-quality solutions that also respond to the ever-changing demands and trends of the confectionery and bakery markets
A closer look at… natural goodness
Natural qualities are increasingly sought-after across the entirety of food and beverages, and this influence is also felt in bakery, cereals and chocolate confectionery.
Even though organic and local sweets are still far from mainstream, the provenance of individual ingredients and use of naturally sourced colors and flavors now play a crucial role in many consumers’ sweet treat choices.
A closer look at… healthy lifestyles
健康的零食从未如此趋势更加重要 - 因为我们越来越重要的是我们开发成功的面包店和谷物产品的方式
Consumers’ active, mobile lifestyles turn sweet snacks such as baked goods and cereal bars into meal replacements. It’s our job to produce solutions that make leading a healthy lifestyle become easier in everyday life. We do this by providing products that combine convenience, taste and wholesomeness.
A closer look at… premium indulgence
Premium quality has always been a central aspect of the sweet experience — it is often the food choice most heavily associated with the luxury of indulgence
近年来，对“保费”意味着的看法发生了变化。工艺和手工艺品的素质正在获得牵引力，与单独特殊的东西的愿望大大相关。
Flavors are increasingly sophisticated and ‘adultized’, leading to unusual, exciting new versions of traditional classics. What’s more, as consumers knowledge and exposure to wide-ranging premium options grows, ‘connoisseurship’ is becoming more important to the premium experience: many consumers now love to prepare their sweet treats themselves.
A closer look at… emotional discoveries
Consumers often feels an emotional connection or bond to the confectionery products they buy: it is a love for excitement and trying new things that drives the buying decision in many instances
保险丝不同口味，纹理和类别的创作只是一种方式，即我们的跨职能团队为客户构建创新的未来。相反，对甜点零食的怀旧联系的欲望越来越越来越令“混合”创作的反向趋势，但仍然激发了消费者之间不同类型的兴奋。
