Six steps
to success
气候与良好的公司治理
化妆品起源于植物提取物。即使在史前时代，人类也使用植物的植物对皮肤的影响，并增加他们的幸福感。美容产品在古希腊，埃及和罗马继续被完善。天然成分也非常受欢迎。天然有机产品市场估计为2024欧元为194亿欧元;到那时，美国化妆品成分划分的植物园和颜色总监MAREKMünstermann，每年平均每年增加8.8％。
An important field of application for plant extracts is creams, which have ingredients that soothe the skin and provide it with moisture. The botanicals that Symrise uses for creams are thoroughly researched, analyzed, measured and tested. A team from Symrise Cosmetic Ingredients has worked out a six-step process that encompasses everything from raw material production to the finished product. Marek Münstermann uses chamomile, an important raw material, to illustrate the approach.
Expertise
“In our research, we analyze the materials in every imaginable way. We study the botanical, phytochemical, phytopharmacological and toxicological characteristics of the plants. Furthermore, we use in vitro, ex vivo and in vivo tests to examine a wide range of chamomile’s smoothing, analgesic and calming effects.”
Know-how
“We have to be very familiar with the processes in order to get the best products. We know how to extract substances from chamomile in the most efficient and gentle way. For instance, it makes a great difference whether the flowers are dried, ground or used fresh. The length of the transport routes also plays an important role: the fresher, the better. For this reason, we have built our own chamomile production facilities in Germany, Brazil and Singapore.”
乐动体育下载
“对于我们的植物学，我们与世界各地的农民合作。我们想知道原材料来自哪里以及如何培养。这使我们能够确保高水平的可用性，我们也可以追踪他们的起源。此外，我们帮助改善培养方法，以保护环境，为农民创造更好的生活条件。我们还与德国的农民进行了密切的合作伙伴关系，他们在霍尔茨蒙德靠近我们的总部工作。“
Competence
“了解植物提取物的效果只有它的一侧。我们还必须知道如何将它们纳入最终产品。当它用于奶油，油或洗发剂中时，每种成分都不同地反应。因此，我们开发了广泛的产品组合，即我们的应用技术人员可以适应每种天然成分。“
Solutions
“如果市场需要它，我们可以在很短的时间内提供正确的解决方案;洋甘菊是一个很好的例子。在冠状病毒大流行过程中，人们已经更频繁地洗手并且正在使用比平常更消毒。这有时会导致皮肤刺激。在此期间，我们开发了许多基于洋甘菊的新产品，洋甘菊具有镇痛和舒缓效果。从这个想法到市场就绪产品的路径很短。“
市场洞察力
“Our products are only good if consumers use them. We therefore follow them closely and evaluate market data, social media and trend platforms. We also learn from discussions with our customers, who are very knowledgeable about the needs of consumers.”
